The innovative mobile ads are creating waves in the consumer durables and entertainment industries with their engaging concepts
Mumbai – June 27, 2022: mCanvas, the mobile branding solution, has won three big titles at Inkspell Media’s mCube Awards 2022. mCube ‘Masters of Modern Marketing’ Awards 2022 recognizes exemplary work done by brands, agencies, and professionals in the advertising and marketing industry.
The wins were in the following categories:
OnePlus unveiled a voice-enabled mobile ad that creatively promoted its OnePlus TV U1S. The brand also wanted to highlight the product’s in-built Google assistant feature in an engaging manner.
Leveraging speech recognition technology, users could experience the feature by physically speaking the commands in the ad.
Read how mCanvas drove exceptional value for OnePlus in this case study.
Leading consumer durable brand LG Electronics encouraged users to keep their fruits and vegetables fresh with its refrigerator – InstaView Door-in-Door.
The ad prompted users to switch on their phone camera and search for a green object in their environment. The ad then detected the object and revealed the refrigerator using colour detection technology.
ZEE5 Global promoted the release of the film Rashmi Rocket with an engagement-driven mobile ad.
The campaign integrated a voting poll, live counter and the accelerometer and gyroscope motion sensors in the phone to educate users about the discrimination that female athletes encounter, while boosting interest in the film.
Read about the interactive mobile ad in this case study.
mCanvas offers mobile branding at scale based on the campaign KPIs that matter – engagements, website visits and video views. The company’s work has also been recognised by industry stalwarts and has won countless awards. To see our award-winning work and learn more, visit: uattest2.mcanvas.com
Rishi Sharma, Senior Vice President – Ad Sales, mCanvas concluded, “Our goal is to create ad creatives that help our clients achieve their branding KPIs. Every ad packed a creative punch, was designed to perfection, and integrated the most innovative technology in the market. Our thanks to the esteemed jury for bestowing us with three gold wins!”